Selling Ideas® was commissioned to create an entirely new premium eyewear brand from the ground up. Our involvement extended far beyond visual identity, encompassing naming, brand strategy, product design, product innovation, technical development and manufacturing support, demonstrating the breadth of our creative and commercial expertise.

At the heart of the project was a breakthrough in material technology. The development of Thermopoly® introduced a uniquely smooth textured frame material that delivers exceptional comfort, flexibility and long lasting support. To complement the frame technology, we developed Optima9®, a nine layer lens construction engineered for outstanding optical clarity and durability, together with FilterSky®, a proprietary polarisation system designed to enhance contrast, reduce glare and improve visual performance.

Every aspect of the brand was created by Selling Ideas®. From the brand identity, packaging, presentation boxes and point of sale material to the website, digital campaigns and social media content, we ensured a consistent and premium customer experience across every touchpoint. We also worked closely with overseas manufacturing partners throughout product development and production, helping bring the concept to market.

The project stands as a testament to Selling Ideas®' ability to combine strategic branding, industrial design, technical innovation and product commercialisation into one seamless creative process, transforming an idea into a fully realised consumer brand.